Marketing research in a transition economy of the turbulent world

The aim of the study is to clarify what factors and how exactly act in market research transition economy Ukraine. hypothesis raised conduct a affected by related global economic trends, state development marketing theory world Their was carried out through use general scientific methods abstraction, systematic approach socioeconomic processes participation relevant theoretical concepts. Among most results that analysis confirms our underdeveloped oligarchic transitive Ukraine influenced three groups trends economy, research, as well characteristics economy. size calculation based on certain expert assumptions may not fully reflect actual situation. On other hand, practice only developments but also its market. result investigation makes it possible take into account particularities type